Customer Relationship Management (CRM) is a broadly recognized, widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service and technical support.
CRM can be integrated with your accounting software for sharing data as well as ease of converting prospects to customer. Combining business processes, people, and technology to achieve a single goal, gets and keeps satisfied customers.
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